Tuesday, July 13, 2010

The Economy Is Still On Its Knees, Yet This Periodontal Start-Up Stands Tall

With commercial rents still high and professional space hard to find in New York City, Central Park Periodontics has defied current market trends by creating a full-service periodontal practice that specializes in dental implants, the treatment of periodontal disease, and laser gum surgery. It has done so with a rare blend of an experienced clinician and three associates.

Central Park Periodontics is unique by launching a new dental practice in this economy. And more so because it specializes in periodontics, implants and laser gum surgery.

Why create a new dental practice in the midst of troubled economic times? “The city was ripe for a periodontal practice that caters more to the individual needs of each patient than to a by-the-book-formulaic approach to patients,” says founder and president, Dr. Alan A. Winter, who is a board-certified Diplomate of the American Board of Periodontology. “Every patient is different and every clinical periodontal and dental problem can be handled by more than one modality.” Dr. Winter went on to say, “While periodontal surgery is effective when needed, it is not the only way to treat gum disease. Improved oral hygiene, effective root planing and scaling, and laser gum treatments can also be effective treatment modalities for bleeding gums and periodontal pockets.”

How else does Central Park Periodontics blend new technologies with its unique brand of personalized periodontal and dental implant treatments? They utilize state-of-the art digital X-rays that reduce radiation to a minimum; have evolved into a “green” practice by eliminating most forms of paper and charts, and embrace technologies such as electronic submission of insurance forms, contacting patients via email or texting, and posting the New Patient Health Questionnaire that can be completed on their website in order to save time during that first office visit.

But being a new practice, does not mean that the periodontists of Central Park Periodontics are fresh out of school or inexperienced at performing complex periodontal surgeries, inserting endosseous dental implants, treating root recessions with gum grafts and more. Founded by Dr. Alan A. Winter, Central Park Periodontics blends his more than three decades of dental experiences as a clinician, teacher, scientific writer, and lecturer with his younger associates, Drs. Samantha Aaron, Navid Baradarian, and Julia Sivitz, who are highly trained in osseointegration, sinus grafts, and the best ways to approach the complex links of periodontal disease with systemic diseases such as heart disease or strokes.

Central Park Periodontics was created in a series of bold moves. “I went to fifty periodontal practices over the course of one year,” says Tufts Dental School graduate, Dr. Julia Sivitz, “and no one would offer me a job.” Likewise, Dr. Samantha Aaron – a graduate of NYU’s dental college – interviewed at a number of established periodontal practices that yielded the same result: no job offer. Dr. Navid Baradarian’s story differs in that he received extra training in a general dental residency and then practiced family dentistry for a year before returning to dental school to earn his periodontal certificate from UMDNJ (the University of Medicine and Dentistry of New Jersey). His experience taught him to seize and opportunity and he did so by buying a small periodontal practice in Brooklyn. “For me, though, I always wanted to practice periodontics in Manhattan and Central Park Periodontics offers me that opportunity.”

The blend of young and old makes Central Park Periodontics special. In this economic environment, like many others, dentists find they need to tighten their belts and delay retirement by practicing longer. The last thing they would consider is to create a new office let alone take in three associates at the same time. Yet that is just what Dr. Alan A. Winter has done. “Young dentists bring new skill sets and energies to a practice,” says Dr. Winter. “I needed to a create a periodontal practice that would cater to the special dental needs of the boomers because of the strong evidence linking untreated gum problems with systemic diseases and at the same time, bring in talented associates skilled in treating the cosmetic periodontal needs of today’s younger generation.”

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